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Partner with Infraday
Partner with Infraday – Expand Your Reach Across the Infrastructure Landscape
Contact: Ken Bauco – ken@email-infraday.com | (646) 675-0171
For over seven years, Infraday has built trusted relationships with leading construction, engineering, architecture, technology, and professional services firms across North America. Sponsoring an Infraday event offers direct access to infrastructure decision-makers and a powerful platform to strengthen your brand, generate new opportunities, and contribute to the future of the industry.
Key Benefits of Sponsorship
Targeted Audience Engagement
Infraday events convene over 300 senior public and private-sector leaders from across transportation, energy, water, digital infrastructure, and capital delivery. Sponsors gain exposure to a focused and relevant audience.
Relationship Building
Connect directly with project owners, agency executives, and potential clients. Sponsors benefit from high-level networking opportunities that lead to meaningful business relationships.
Brand Visibility and Positioning
Sponsors receive prominent placement across event materials, signage, and digital channels, aligning their brand with leadership, innovation, and trusted infrastructure solutions.
Thought Leadership
Participate in panel discussions, deliver keynote remarks, or lead technical workshops to demonstrate expertise and build credibility within the infrastructure sector.
Market Intelligence
Stay ahead of industry trends through direct access to insights on policy developments, capital programs, and emerging technologies.
Media Exposure
Infraday events are promoted across industry media, social platforms, and through post-event content distribution, extending your brand’s reach well beyond the event itself.
Strategic Brand Alignment
Partnering with Infraday positions your organization alongside a respected platform known for convening top-level conversations, fostering collaboration, and advancing innovation in infrastructure.
Engaging with Infraday: Maximizing Speaking Partnerships
To ensure successful outcomes and meaningful impact, Infraday works closely with partners to develop tailored speaking opportunities that drive visibility, thought leadership, and business growth. Below is a streamlined approach to engaging effectively:
Define Objectives and Alignment
Establish clear goals for the partnership, including speaking formats such as panel participation or stand-alone presentations. Ensure the content aligns with the event’s overall theme and audience priorities.
Tailor the Partnership Package
Work collaboratively with Infraday to build a customized sponsorship package that integrates speaking roles, branding opportunities, and other deliverables designed to meet strategic objectives.
Maximize Brand Exposure
Leverage Infraday’s event marketing and communications channels to amplify the partner’s visibility. This includes prominent logo placement, signage, program mentions, and digital exposure related to the speaking opportunity.
Participate in Pre-Event Promotion
Engage in coordinated marketing efforts prior to the event. This may include social media promotion, newsletter features, teaser content, or interviews that build anticipation around the partner’s session.
Enhance On-Site Presence
Ensure strong brand visibility on the day of the event, with signage near the speaking venue, branded materials, and optional giveaways during or after the session.
Create Networking Touchpoints
Capitalize on the speaker’s presence by hosting or participating in curated networking opportunities—such as meet-and-greets, roundtables, or VIP sessions—to connect with key attendees and stakeholders.
Track Impact and Engagement
Implement simple ROI tracking mechanisms to measure success. Monitor audience engagement, lead capture, brand visibility, and overall resonance of the speaking role.
Extend Post-Event Reach
Sustain momentum by participating in post-event marketing, including session recordings, key takeaways, and highlight reels that feature the partner’s contribution. This extends the value of participation beyond the event day.
Infraday Sponsor Content Guidelines
At Infraday, sponsors are integral to delivering the educational depth, industry insight, and networking opportunities that define our events. To ensure all sponsor contributions reflect the high standards of our platform, we ask that all presentations, exhibits, and materials align with the following expectations:
Educational Focus
Sponsors should focus on delivering valuable content—such as case studies, trends, and practical insights—rather than sales-driven messaging. The goal is to inform and inspire, positioning your organization as a thought leader tackling real industry challenges.
Product and Service Mentions
Product mentions should be woven naturally into broader narratives or solutions. Content should not be overtly promotional. Emphasize the relevance of your offerings to the challenges faced by the infrastructure sector.
Presentation Style and Format
All presentations should be professional, visually engaging, and data-informed. They should speak to a diverse audience, from emerging professionals to industry veterans. Use accessible language and explain any technical terms as needed.
Collaborative and Respectful Engagement
Sponsors are encouraged to engage with attendees through discussion, Q&A, or feedback opportunities. Maintain a constructive tone and avoid comparisons or commentary that disparages other companies or solutions.
Digital Content and Collateral
Any materials displayed onsite—slides, handouts, banners—must be pre-approved by Infraday staff. All content should reflect consistent branding and a professional tone aligned with the event.
Event-Specific Messaging
Sponsor messaging should reflect the specific focus of each event, such as sustainability, innovation, or public-private partnerships. All data and information must be current, accurate, and clearly sourced.
Social Media and Onsite Engagement
Use only approved hashtags and tags for social media engagement. Always obtain permission before sharing attendee quotes, images, or identifying information.
Compliance and Ethical Standards
All sponsor activity should follow ethical marketing practices and industry regulations. Be transparent about your company’s involvement in any project or case study being presented.
Feedback and Post-Event Communication
We encourage sponsors to gather feedback for continual improvement and to follow up with attendees in a thoughtful, respectful manner. All outreach should prioritize education and relevance, not solicitation.
By adhering to these principles, you help ensure Infraday remains a trusted, high-value platform for the infrastructure community. Thank you for contributing to the success of the event.
Guidelines for Building a Successful Partnership with Infraday
A successful partnership is more than a transaction—it’s a shared commitment to long-term value. At Infraday, we believe the strongest collaborations are built on aligned goals, clear communication, mutual investment, and a focus on strategic outcomes. The following guidelines reflect how we can work together to build a meaningful and results-driven relationship.
Align on Goals and Define Success
We begin by aligning our objectives and defining what success looks like for both sides. This includes setting clear deliverables, timelines, and key performance indicators (KPIs) to ensure transparency and measurable outcomes. With shared expectations, we lay the groundwork for strong collaboration.
Communicate Openly and Regularly
Consistent, open communication is critical. Regular check-ins help us stay aligned, while dedicated points of contact ensure questions are addressed quickly. Honesty about challenges or changes builds trust and keeps the partnership resilient and adaptable.
Commit to Long-Term Success
We view partnerships as long-term investments. Both sides benefit when we actively support each other’s growth—through time, insights, and collaboration beyond the immediate scope. Flexibility and adaptability will help us evolve together as needs and goals shift.
Deliver Value Beyond the Contract
Infraday is committed to offering value that extends beyond standard deliverables. By exchanging ideas, sharing industry insights, and exploring innovation, we can continuously refine our work together. Ongoing support and responsiveness ensure sustained momentum after key milestones are reached.
Respect and Leverage Each Other’s Strengths
Every partnership benefits from mutual respect. We trust in each other’s expertise, make decisions collaboratively, and celebrate shared wins along the way. This mindset allows us to bring forward stronger, more creative solutions.
Be Accountable and Resolve Challenges Proactively
We hold ourselves accountable to commitments and address issues constructively. When challenges arise, we work together to find practical, fair solutions—backed by clear documentation and an emphasis on continuous improvement.
By fostering trust, alignment, and mutual growth, we can build a partnership that not only meets expectations but exceeds them. Together, we aim to create meaningful impact for our organizations, our stakeholders, and the industries we serve.
Partnership Prospectus