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Partner with Infraday
Contact: Ken Bauco - ken@infraday.com or 646 675 0171 for more information.
Infraday has established partnerships with many prominent construction, engineering, architecture, technology and professional service firms in North America over the past 7 years.
Partnering on an Infraday event offers a multitude of benefits for businesses and organizations across various infrastructure sectors. Here are the key advantages:
Targeted Audience:
Infraday's events attract influential leaders, professionals, and decision-makers from diverse infrastructure areas. Sponsoring such an event ensures exposure to a targeted audience relevant to specific sectors of interest.
Knowledge Exchange:
Infraday events provide a platform for knowledge exchange among industry experts, policymakers, and thought leaders. Sponsors have the opportunity to contribute to discussions, share insights, and gain valuable industry knowledge.
Collaboration Opportunities:
With a broad spectrum of infrastructure areas covered, Infraday events facilitate collaboration among stakeholders from different sectors. Sponsoring organizations can leverage this collaborative environment to establish partnerships, explore joint ventures, and identify new business opportunities.
Innovation Promotion:
Infraday events foster innovation by showcasing cutting-edge technologies, best practices, and emerging trends in various infrastructure domains. Sponsors can position themselves as innovation drivers and gain exposure to the latest advancements in the industry.
Networking and Relationship Building:
Sponsoring an Infraday event enables access to a network of influential leaders and industry professionals. This provides opportunities for networking, relationship building, and establishing connections with potential clients, partners, and investors.
Brand Visibility and Recognition:
Infraday events attract a significant audience, including key industry players and media representatives. Sponsoring an event provides prominent brand visibility, exposure, and recognition among the infrastructure community, reinforcing the sponsoring organization's reputation.
Thought Leadership and Expertise Showcase:
Sponsors can demonstrate their expertise and thought leadership by participating in panel discussions, delivering keynote speeches, or hosting workshops. This positions the sponsoring organization as an industry leader and enhances credibility within the infrastructure sector.
Access to Market Insights:
Infraday events provide sponsors with access to market insights, trends, and regulatory updates across a wide range of infrastructure areas. This knowledge empowers organizations to make informed decisions, adapt to market dynamics, and stay ahead of the competition.
Media Coverage and Publicity:
Infraday events often receive significant media coverage and attention. Sponsors can benefit from media exposure through press releases, interviews, and media partnerships, amplifying brand reach and increasing visibility.
Positive Brand Association:
By aligning with Infraday, an esteemed and reputable event organizer in the infrastructure domain, sponsors can enhance their brand reputation and establish positive brand association with industry excellence, collaboration, and innovation.
In summary, sponsoring an Infraday event provides a host of advantages, including access to a targeted audience, knowledge exchange, collaboration opportunities, innovation promotion, networking, brand visibility, thought leadership, market insights, media coverage, and positive brand association. These benefits enable organizations to forge valuable connections, drive business growth, and stay at the forefront of the ever-evolving infrastructure landscape.
Engaging with us
Establish Clear Objectives:
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Define specific goals and targets for the partnership, including desired speaking engagements, whether this be leading a panel discussion or delivering a stand-alone presentation.
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Align partners objectives with the event's theme and audience.
Customize Partnership Packages:
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Collaborate with Infraday to create tailored partnership packages that include speaking opportunities and variety of other deliverables.
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Include prominent branding and recognition for the partner within the speaking engagement.
Leverage Brand Exposure:
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Utilize event marketing channels to promote the partner's brand and speaking presence.
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Secure prominent logo placement, signage, and announcements related to the speaking opportunity.
Engage in Pre-Event Promotion:
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Participate in pre-event promotional campaigns and social media activities related to the partner's speaking involvement.
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Share insights and teasers from the partner's upcoming participation to generate interest.
Optimize On-Site Branding:
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Ensure the partner's branding is strategically placed for maximum visibility, especially around the speaking area.
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Provide branded materials or giveaways during the speaking session to reinforce the partner's presence.
Facilitate Networking Opportunities:
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Arrange networking sessions or exclusive events centered around the partner's speaking engagement.
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Foster connections between the partner, attendees, and other industry thought leaders.
Monitor and Measure ROI:
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Implement mechanisms to track the impact of the speaking opportunity on brand visibility and audience engagement.
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Analyze metrics such as audience interaction, lead generation, and post-event interest.
Provide Post-Event Exposure:
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Extend the partner's visibility through post-event marketing initiatives that highlight the partner's speaking contribution.
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Share recordings or highlights of the partner's speech to increase post-event engagement.
Infraday Sponsor Content Guidelines
At Infraday, our sponsors play a key role in contributing to the event’s educational value, networking potential, and industry insight. To maintain the high standard of content quality our attendees expect, we have established the following guidelines for sponsor presentations, exhibits, and collateral. These guidelines ensure that all content aligns with Infraday’s mission of fostering thought leadership, innovation, and meaningful connections within the infrastructure sector.
1. Educational Focus
Value-Driven Content: Sponsors should provide content that offers value to attendees, including practical insights, case studies, industry trends, and best practices. Content should inform, inspire, and elevate understanding, not focus solely on product promotion.
Thought Leadership: We encourage sponsors to position themselves as thought leaders by sharing insights on industry challenges, regulatory changes, or technological advancements. Position content to educate rather than sell.
2. Product and Service Mentions
Subtle Promotion: While Infraday supports sponsors in highlighting their solutions, this should be approached subtly. Attendees respond best to content that is not overtly promotional. Reference products or services as part of a solution to an industry challenge, rather than focusing on brand-specific sales pitches.
Relevance to Attendees: Any mention of products, services, or case studies should clearly demonstrate their relevance and applicability to the challenges and goals of the infrastructure industry.
3. Presentation Style and Format
Engaging and Professional: Sponsors are encouraged to use engaging visuals, data-driven insights, and interactive elements. Keep content professional, polished, and aligned with the event’s tone and objectives.
Clarity and Accessibility: Ensure that presentations are clear and accessible to all levels of attendees, from industry newcomers to seasoned experts. Avoid excessive jargon, and explain any technical concepts that may be unfamiliar to a general infrastructure audience.
4. Collaborative and Respectful Engagement
Encourage Discussion: Sponsors are invited to encourage Q&A sessions, discussions, and feedback. This fosters interaction and builds stronger connections with attendees.
Respect for Competitors: Avoid negative or dismissive language about competitors or competing products. Focus on the unique value your brand brings rather than on any perceived shortcomings of others.
5. Digital Content and Collateral
Approved Content: Any digital or printed content displayed at the event (slides, handouts, banners, etc.) should be pre-approved by Infraday staff to ensure alignment with our guidelines.
Brand Consistency: Maintain brand consistency and professionalism in all digital and printed materials, from logos to contact information. Avoid unapproved language or imagery that could detract from the event's professional environment.
6. Event-Specific Messaging
Relevance to Event Theme: Tailor content to the specific theme and focus of the Infraday event. Whether it’s sustainability, smart infrastructure, or digital transformation, align your messaging with the central theme to resonate with attendees.
Current and Accurate Information: Ensure that all data, statistics, and information are up-to-date and accurate. Outdated or inaccurate information can diminish credibility and reduce engagement.
7. Social Media and Onsite Engagement
Approved Hashtags and Mentions: Use designated event hashtags and tags for social media posts to enhance visibility and align with Infraday’s digital branding. Avoid excessive tagging or irrelevant hashtags.
Respect Privacy and Permissions: Obtain permission from attendees if sharing any photos or quotes on social media or in any post-event content.
8. Compliance and Ethical Standards
Compliance with Industry Standards: Sponsors are expected to adhere to industry standards, including ethical marketing and truthful representation of products and services.
Transparency: Be transparent about the sponsor’s role in any project, study, or case study shared. Make clear the sponsor's involvement without overstating its impact.
9. Feedback and Improvement
Gathering Insights: Infraday encourages sponsors to gather feedback from attendees to continuously improve content and presentations. This shows a commitment to the audience’s interests and a willingness to adapt.
Post-Event Engagement: Continue to engage with attendees thoughtfully post-event, respecting their preferences and data privacy. Follow-up communication should remain educational and considerate of their experience.
By adhering to these guidelines, sponsors help ensure that Infraday events remain a trusted source of insight, innovation, and industry advancement.
We appreciate your commitment to upholding these standards and contributing to the success of our events. Thank you for being a valued partner in this endeavor.
Guidelines for Building a Successful Partnership with Infraday
In a truly successful partnership, both Infraday and our clients are committed to each other’s success. A win-win relationship means we’re not only fulfilling contractual obligations but creating value that goes beyond, helping each other achieve strategic goals. Here’s how we can make this partnership thrive:
1. Align Our Goals and Define Success Together
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Unified Objectives: Let’s start by aligning our objectives. We should both understand and support what each of us hopes to achieve through this partnership.
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Clear Scope and Deliverables: Together, we’ll clearly outline the scope, deliverables, and timelines. With aligned expectations, we’ll avoid misunderstandings and build a foundation for seamless collaboration.
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Mutual Success Metrics: We’ll establish key performance indicators (KPIs) that represent success for both parties. These should be visible and measurable so that we’re always moving toward our shared goals.
2. Foster Open and Transparent Communication
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Regular Check-Ins: Let’s commit to regular meetings to discuss progress, share insights, and adjust as necessary. This keeps us both informed and engaged.
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Reliable Points of Contact: Each side will have dedicated points of contact to streamline communication and quickly resolve questions or concerns.
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Transparency and Honesty: By being open about challenges, shifts in priorities, or areas for improvement, we’ll build a relationship grounded in trust and integrity.
3. Commit to Each Other’s Long-Term Success
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A Long-Term Perspective: We view this as more than just a contract; we’re committed to supporting each other’s long-term success and growth.
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Investment in Mutual Goals: Each side should be willing to invest resources—whether it’s time, expertise, or funding—to help each other reach our goals. This could mean offering case studies, feedback, or extended support as we work together.
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Adaptability for Growth: As our business needs evolve, we’ll stay flexible, adjusting our approach and support to maintain alignment and drive success.
4. Deliver Strategic Value Beyond the Agreement
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Exchanging Insights: Each of us has unique insights to share that can drive our mutual success. We’ll share market trends, industry knowledge, and feedback to continuously improve.
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Innovation and Continuous Improvement: We’re both committed to exploring innovative solutions. Infraday will introduce the latest industry practices, and the client can offer valuable feedback to help us evolve and better serve your needs.
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Ongoing Support: Our commitment doesn’t end with a project. We’re here to support your success, and we’ll look for ways to continue adding value beyond immediate deliverables.
5. Value Each Other’s Expertise and Experience
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Trust in Each Other’s Strengths: Each of us brings critical expertise to the table. By trusting each other’s abilities and processes, we can create solutions that are stronger together.
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Collaborative Decision-Making: By involving both sides in important decisions, we ensure alignment and tap into the best of both our strengths.
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Celebrating Milestones: Recognizing our achievements together strengthens our bond and motivates us to keep pushing toward our shared goals.
6. Practice Accountability and Resolve Challenges Together
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Constructive Conflict Resolution: When challenges arise, we’ll tackle them head-on with a solution-oriented approach, focusing on what’s best for both sides.
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Holding Ourselves Accountable: Each of us will follow through on our commitments, demonstrating reliability and trustworthiness in our partnership.
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Clear Documentation: By documenting any changes or resolutions, we’ll maintain transparency and ensure we’re both clear on the path forward.
By building a relationship based on mutual commitment, open communication, and shared goals, Infraday and our clients can create a partnership that’s not just successful but exceptional. Together, we’re committed to reaching new heights, supporting each other’s success, and delivering outstanding value at every step.